team
Ivan
Samantha
Samantha
I was born into a family of hairdressers in southern Italy, where my family runs several salons. After graduating from accounting school, I decided to explore the world, starting with some work and travel in Australia. Eight years ago, I moved to London to follow my passion for hairdressing and studied at the Sassoon Academy, where I grad
I was born into a family of hairdressers in southern Italy, where my family runs several salons. After graduating from accounting school, I decided to explore the world, starting with some work and travel in Australia. Eight years ago, I moved to London to follow my passion for hairdressing and studied at the Sassoon Academy, where I graduated with the highest score and won the award for best haircut.
After completing my studies, I joined the internationally renowned Saco Salon and Academy, where I had the privilege of working alongside Richard Ashforth, who became an incredible mentor to me. In 2020, I co-founded The Good Salon, which quickly became a popular spot for international students and young professionals in London.
In the summer of 2024, that chapter came to an end, leading me to open VIM Hair in Soho in December 2024. My approach to hair cutting and coloring has always been about combining technique with creativity, and I’ve been fortunate to have my work recognized by influencers, musicians, and young creatives. VIM represents my vision for a space where individuality and self-expression take center stage, and I’m excited to see where this journey leads.
Samantha
Samantha
Samantha
Born and raised in Hong Kong with experience both in HK and London. I speak Cantonese and mandarin . I am obsessed with Asian bleached colours -I have been through it so I know how to keep your hair healthy and looking fire. Let’s nail your next look.
Mikey
Samantha
Mikey
London born and raised, Mikey stepped into the world of hair at just 16 through work experience — and never looked back. What started as curiosity quickly became obsession.
At 20, he met Ivan at The Good Salon — a defining moment that changed everything. Since then, he has trained side by side with him, sharpening his eye, refining his tec
London born and raised, Mikey stepped into the world of hair at just 16 through work experience — and never looked back. What started as curiosity quickly became obsession.
At 20, he met Ivan at The Good Salon — a defining moment that changed everything. Since then, he has trained side by side with him, sharpening his eye, refining his technique, and absorbing the discipline and creativity that now shape VIM’s identity.
As VIM’s first Graduate Stylist, Mikey represents the new wave. He has built strong technical confidence in advanced colouring and bleaching, alongside a refined approach to women’s cutting — particularly long hair — where he brings softness, movement and precision together effortlessly. He has also developed a sharp skill set in hair extensions, delivering seamless length and volume that feels natural, never overworked.
Calm, focused, and quietly ambitious, Mikey is part of the next generation redefining modern hair — detail-driven, technically solid, and all about creating hair that feels powerful but effortless.
BOOK YOUR APPOINTMENT NOW
it’s time to get your hair done. Don’t wait any longer, book it now !