team

I was born into a family of hairdressers in southern Italy, where my family runs several salons. After graduating from accounting school, I decided to explore the world, starting with some work and travel in Australia. Eight years ago, I moved to London to follow my passion for hairdressing and studied at the Sassoon Academy, where I graduated with the highest score and won the award for best haircut.

After completing my studies, I joined the internationally renowned Saco Salon and Academy, where I had the privilege of working alongside Richard Ashforth, who became an incredible mentor to me. In 2020, I co-founded The Good Salon, which quickly became a popular spot for international students and young professionals in London.

In the summer of 2024, that chapter came to an end, leading me to open VIM Hair in Soho in December 2024. My approach to hair cutting and coloring has always been about combining technique with creativity, and I’ve been fortunate to have my work recognized by influencers, musicians, and young creatives. VIM represents my vision for a space where individuality and self-expression take center stage, and I’m excited to see where this journey leads.